Start With BE, In The BE, DO And Have Formula

The past week or so I’ve been seeking feedback, not just from anyone though, but from people who I know have my best interests at heart and will also give me the unfiltered truth.

One of the challenges of being self employed is that we often get a bit of tunnel vision and can get set in one way of doing things.

In an effort to be more effective with my time and efforts, I’ve been asking a select group of my peers for their feedback on what they perceive my strengths are, and how I can best serve others.

I’ll admit, it can be a bit humbling to open yourself up to feedback like that. Actually, as I learned at a recent Remarkable Man Project meeting “Feedforward” is much more effective. (more on that at another time).

In receiving some of this feedforward, I’ve come to a few conclusions about how to be more effective that perhaps you can apply as well.


It’s imperative to get clear on who I desire to BE, before I plan out what I want to DO.

Have you heard the expression BE, DO and HAVE?

It has to be in that order.

It doesn’t work if you do it the other way around.

This is often why you’re encouraged to define your WHY in business rather than focus on the process or outcome. If you’re clear enough on WHY you’re doing what you’re doing, you’ll persevere through the challenges you’re inevitably going to face.

This morning I sent out a bit of an overview of the projects I’m working on, and my vision for my business to my Brothers in the Remarkable Man Project Leadership Track program. Last night they offered to help me with my business by reviewing what I offer, and where they think I can provide the most value to the marketplace.

One of the first pieces of feedback I received was that I come across as a “jack of all trades – master of none”.


Talk about confirmation that spreading myself thin through a number of interests is diluting my efforts.

It essentially hit home that by sharing my efforts across a number of offerings, that I’m making it difficult for people to even know what I’m offering.

As they say “the confused mind says no“.

This isn’t good if you’re trying to run a business.

If your prospects aren’t sure what it is you’re offering them, they aren’t very likely to become a customer.

In my mind it might be very clear what I offer, and how others can engage in it, but getting valuable feedback from people on the outside confirms what I already know intuitively – it’s not clear to others.

So here’s my homework over the next few days.

Do the work to make it clear to others who I want to BE. I already know who that is, I just need to do a better job of expressing it so that the people I engage with will know whether what I offer is a fit for them or not. It’s ok if it’s not. Trying to be everything to everyone is a recipe for failure.

The next step is to DO the work that attracts and engages the right kind of people who resonate with my BEing. People who share the same interests and passions and need the guidance from someone who’s a few miles further down the path.

I now know with greater certainty that I’m on the right path, and I just need to get better at sharing my vision in a way others can get. I’ve been good at sharing my story, just not showing people how to take the next step for themselves.

That’s my new focus for the next few days.

Do you want to have time freedom?

Do you want to break out of the Rat Race?

Do you want to live life on your own terms?

Then let me know in the comments below that you’re ready to make a change, and I’ll be there to show you how.

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