Have you ever given a presentation or sent out a marketing piece and gotten zero results from it?
I know I certainly have.
Unfortunately, I didn’t know this 12 step sales process formula when I did.
If I had, I would most definitely had more people take action at the end of my presentation. Instead, I had a large number of the audience come up and tell me what a great presentation it was, but very few wanted to take the next step.
Here’s the 12 Step Sales Process Formula I Wish I Had Then
To recap, here’s the 12 Step Sales Process Formula
- Capture Attention
- Build Rapport
- Get Credibility
- Target a Problem
- Give a Solution
- Set Expectations
- Social Proof
- Irresistible Offer
- Risk Reversal
- Call To Action – BE VERY CLEAR AND SPECIFIC
Apply this 12 step sales process formula in your next marketing piece, and I can assure you your sales will grow. It can be applied to online and offline marketing, brochures, sales copy, presentations etc.
If you want to see this 12 step sales process formula in action, watch this video to see a great example.