Have you ever heard the expression “Facts tell, Stories sell”?
It’s an expression that’s used quite a bit in advertising, sales and marketing, and for good reason.
People make buying decisions emotionally, and rarely does someone get emotionally engaged with a list of facts or features.
A story on the other hand, when told well allows people to get emotionally engaged, and much more receptive to the offer you’ll eventually make.
People want to know, like and trust the people they do business with, and telling stories is a great way to build that K-L-T factor.
Let me illustrate that point with this short video by one of my mentors.